Nisadas unstructured. thoughts.

et tu, Kumar?

January 12th saw the launch of Bharthi Airtel in Sri Lanka. That tune which was so familiar on Dialog TV (ironic, I guess) began to feature on the local TV channels as well, with Sharuk Khan greeting Sri Lankans with a cheerful “Hello Sri Lanka”.
It was not long after this that another ad did the [...]


Did you win that iPhone from Airtel?

Not so long ago, a number of people fell for a clever prank. An email did the rounds, promising its forwarders the opportunity to win an Apple iPhone along with the launch of AirTel. Of course, everyone wants an iPhone, so Thomas, Richard and Harold’s local counterparts were sending out the email with some obscure [...]


The impact of personal experience on a brand

The cashiers, the salespersons etc – these are the frontline of an organisation – the operational people. They are generally lesser paid than the managers and executives who put together brand identity and I’m willing to bet that they’re also uninvolved in the advertising of things. However, they are also generally the people in the front line – the people who have the most contact with the customer. Therefore, they are also the people who will have the greatest impact on the customer’s opinion of the product.


Bad habits…that help you get ahead

With a title like that and the words “Learn how your character flaws could give you some real advantages in the workplace.” right below, how could I possibly resist clicking on the link that would help me “Get the full 2006 Careers Guide, free?